BBA. Marketing

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Programme Description

Programme Description

The Marketing programme is designed for applicants who desire to be trained as high calibre marketing professionals for competitive and changing business arena. The programme integrates the theories, concepts and empirical evidence of the behavioural sciences with knowledge about organizational functions and management.

Target Group

The programme is for:

• SHS Certificate Holders

• HND, RSA, DBS, ABCE and GBCE Certificate Holders

Mode of study:

Part-Time

Department:

Management Studies Education

Entry Requirement

Entry Requirement:

Entry Requirements

West Africa Senior School Certificate Examination (WASSCE)

Candidates must have at least grade C6 in three (3) core subjects (English Language, Mathematics (Core), Integrated Science or Social Studies) and three (3) elective subjects selected from:

Business Management, Economics, Clerical Office Duties, Financial Accounting, Costing, Elective Mathematics, Literature in English and Government.

Senior Secondary School Certificate Examination (SSSCE)

Candidates must have at least grade ‘D’ in three (3) core subjects (English Language, Mathematics (Core), Integrated Science or Social Studies) and three (3) Elective subjects selected from:

Business Management, Economics, Clerical Office Duties, Financial Accounting, Costing, Elective Mathematics, Literature in English and Government.

General Certificate of Education (GCE) Advanced Level

Candidates must have passes three (3) subjects (at least one of the passes should be grade ‘D’.Also, the applicant must have had credit passes (at least grade ‘6’ in five GCE Ordinary Level subjects including English, Mathematics and a Science subject.

General Business Certificate Examination (GBCE)

Candidates must have at least grade ‘D’ in three core subjects (English Language, Core Mathematics, Integrated Science or Social Studies and three other subjects selected from:

Financial Accounting, Cost Accounting, Commerce, Economics, Business Law, Marketing and Office Practice.

Advanced Business Certificate Examination (ABCE)

Candidates must have passes in three (3) subjects (at least one of the passes should be Grade ‘D’.Also the applicant must have had credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE).

Higher National Diploma (HND)

Candidates must have a minimum of Second Class Lower (Marketing).

vi Mature Applicants

Candidates must:

be at least 25 years old by 1^st August of the Academic year one want s to enroll;
show proof of age with birth certificate or any legitimate documentary proof of birth date which is at least 5 years old at the time of application;
pass mature students’ Entrance Examination conducted by UEW.

Job Prospects

Job Prospects:

Job Prospects After graduation employment could be found in: • Self established businesses • The growing small and medium scale enterprises • Other Public and Private Organisations.

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